Each one follows the same arc: context, problem, what I did, result, what I learned.
Grew customer value management analytics from a single analyst role into a multidisciplinary team, and widened its remit from consumer to consumer plus business CVM.
A next-best-offer pipeline was rejected by the cluster's memory admission control; a redesign around narrow ranking and staged joins brought it back under the pool limit.
A proof of concept pairing weighted business rules with an Isolation Forest to surface anomalous digital-fulfilment activity, delivered to reviewers in Power BI.
Designed the analytics and growth framework for an insurance partnership — B2C segmentation for direct customers and a B2B model for embedded insurance.
Defined the scope for an interaction-analytics and agent-intelligence programme with an external vendor — data sources, prioritised use cases, and success metrics.
A connected set of retention analytics for postpaid — contract-locking analysis, churn tracking, telesales next-best-offer targeting, and ARPU outlier detection.
Led the client-side resolution of an integration failure between the campaign platform and a real-time decisioning engine that had stalled campaign development with the vendor.