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Musab Edriss

CVM & Analytics Expert

Musab Edriss

Analytics & CVM leader who builds the data, ML, and AI systems that move revenue — and ships agentic AI on the side.

Built the analytics team
0 → 3
Subscribers analysed
Millions
Models & campaigns shipped
40+
In telecom analytics
15+ yrs
Selected work

Case studies

EngineeringCVM

Rescuing a next-best-offer pipeline from memory-limit failure

A next-best-offer pipeline was rejected by the cluster's memory admission control; a redesign around narrow ranking and staged joins brought it back under the pool limit.

~797 GB → under pool limitMemory planRejected → runningStatus
ML

Dual-layer anomaly detection for digital fulfilment

A proof of concept pairing weighted business rules with an Isolation Forest to surface anomalous digital-fulfilment activity, delivered to reviewers in Power BI.

Rules + Isolation ForestApproachRanked review queueOutput

All case studies →

What I do

Three areas

CVM & Campaign Analytics

Propensity models, next-best-offer, churn and retention, segmentation, and campaign uplift measurement — the analytics that move revenue.

Applied ML & AI

Anomaly detection, real-time decisioning, and agentic AI systems — taken from proof of concept to something a business team actually uses.

Team & Function Leadership

Grew CVM & analytics from a single role into a multidisciplinary team, and set the roadmap, scope, and vendor relationships behind it.

Built on the side

Personal AI projects

In progress

OpenClaw — a personal multi-agent crew

A self-hosted crew of AI agents — a main assistant plus specialists for content, research, and health — running on my own infrastructure with a multi-provider fallback chain.

OpenClawUbuntusystemdPythonTelegramWhatsApp

All projects →

Skills

What I work with

CVM & Campaign Analytics

  • Propensity modelling
  • NBO / NBA
  • Churn & retention analytics
  • Segmentation
  • Campaign measurement & uplift

Data & Engineering

  • SQL (Impala / Hive)
  • Cloudera
  • Airflow
  • Parquet
  • Query optimisation

BI & Reporting

  • Power BI (DAX, M)
  • Streamlit
  • Executive dashboards

ML & AI

  • Anomaly detection (Isolation Forest)
  • Python
  • Agentic AI systems
  • LLM tooling (Claude Code, MCP)
  • Prompt & workflow design

Marketing Tech

  • SAS CI Studio
  • SAS RTDM
  • Real-time decisioning

Leadership

  • Built analytics team 0→3
  • Stakeholder & executive presentation
  • Vendor management
  • Roadmap & scope definition

Open to CVM / analytics and AI / data leadership roles.

If you are hiring someone who can own the analytics and build the systems behind it, let's talk.